Selling a Company
The sale process consists of the following steps:
Target Group Analysis for Outreach
Before we begin selling a company, it is necessary to understand what types of buyers exist, where to find them, and what their expectations are.
MoreCompany Sale Plan
As with any project, the success of selling a company requires a plan that takes into account various factors and measures.
MoreCompany Presentation
The success or failure of a planned company sale depends to a large extent on the presentation of the marketable company.
MoreCompany Valuation and Purchase Price Agreement
The greatest challenge for both the seller and the buyer is reaching a mutual agreement on an acceptable purchase price. This value can be approximated if we start from the assumption that the company generates profits.
MoreKey Considerations and Notes on the Company Offer
The company offer should include the proposed selling price as well as other essential aspects and transaction conditions.
MoreMarketing Approaches for Selling a Company
The marketing phase often determines the fate of the company sale.
MoreSales Process and Buyer Information
After professional preparation as described above, a list of potential interested parties is created.
MoreFirst Contact Between Seller and Buyer
The initial discussion is primarily about the seller and buyer getting to know each other, introducing themselves and their companies, exploring common goals and framework conditions, and mutually answering questions.
MoreNegotiations Between Seller and Buyer
Even if the outcome of the first meeting with the prospective buyer was positive, this is by no means a guarantee of a final agreement and subsequent signing of a purchase contract.
MoreLOI -- Letter of Intent
Once agreement has been reached on all fundamental points of the sale or participation in the company, this should be recorded in a document -- a Letter of Intent (LOI) -- which should ideally be concluded before the next phase of Due Diligence and the subsequent company acquisition.
MoreDue Diligence
Due Diligence can be loosely translated as an in-depth audit. It serves to enable the prospective buyer to understand the seller's business operations as thoroughly as possible and thereby obtain confirmation of the information provided so far.
MoreEstablishing Seller Warranties
In business transactions, comprehensive warranties for the buyer play an important role.
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